Analyse the environment to help define the strategy
A PESTEL analysis complements SWOT/TWOS analysis by expanding it to external context by focusing on:
The issues addressed must be chosen by their relevance to and potential impact on the implementation of the project.
The idea is to identify both factors and trends in each of these six domains that are relevant for the project being considered.
Consider thinking in terms of current and future scenarios, to anticipate changes, preferably by telling a story on the dynamics.
