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Brainstorming and Brainwriting

Creative thinking techniques 

Brainstorming (Osborn 1967) and Brainwriting (Rohrbach 1969), aka. the 635 method, are two techniques to capture creativity thinking.

Creativity is the ability to think and act in original and imaginative ways. Brainstorming is used when there is no experience for the specific issue at hand.

In a brainstorming session, the facilitator proposes a problem and takes notes of the solutions that participants orally expose, with no filter for coherence or feasibility.

The advantage of this method is that it explores unrestricted thinking spaces. Solutions that would not be considered are spotted as options to be tested.

The disadvantage is that the unstructured nature of the activity requires sponsors to rely on participants' expertise and motivation.

Brainwriting is particularly useful when participants do not feel comfortable to expose themselves orally in public.